Most people perceive the San Francisco Bay Area, and specifically, Silicon Valley as the the epicenter of tech nerdiness. Images of computer engineers, software designers, young Googlers, and Facebook-ers fill magazines and newspapers. The reality is that the San Francisco Bay Area is one of the most diverse areas of the United States and I am blessed to call it home. We are diverse in the number of cultures represented, languages spoken – both human and technological, educational and socio-economic levels and industries. This past year I have been photographing Bay Area people who do not work in the tech industry. Below are three images that I have made recently – a waitress, a fitness professional and gym-owner, and a magician, formerly in the semi-conductor business, but who left to follow his passion.




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